Google Products (formerly 'Froogle' and several other names) is a
searchable system that requires highly formatted product data to be
submitted. Unlike general web spidering where it must try to pick
content from all manner of pages, the formatted nature of the data
submitted means it has a clear unambiguous understanding of product
names, prices and other details.
Kartris contains a
tool to generate this feed automatically in the back end. Navigate to
Miscellaneous > Generate Feeds and then click
to to generate the Google Products feed file. The recommended format is
RSS (XML). The page will tell you the location of the file produced so
that you can submit it to Google.
It is important to
note that Google Products has a number of required attributes. The
required values are detailed here:
By default,
Kartris will create the following attributes in the
feed:
<g:id>[the version code / SKU]</g:id>
<title>[the version or product name]</title>
<description>[the product description]</description>
<g:price>[the item price]</g:price>
<link>[the canonical URL of the item]</link>
<g:image_link>[link to the full size image file for the item]</g:image_link>
<g:condition>[value set in the dropdown when generating the feed]</g:condition>
To add further required values to the feed, you must create
special use product attributes. In the the back end, navigate to
Products > Product Attributes and click to
create a new one. Name the attribute as Google requires (see their
specification) and ensure you check the 'Google special use' checkbox.
This attribute will then appear in the attributes tab when you edit a
product, allowing you to add the appropriate value. This information
will then be incorporated the next time you run the Google Products
feed.
Because attributes are created at product
level, if you have items with multiple versions that require different
custom attributes to be sent to Google, these would have to be separated
out to be single version products at present.