One common use for MailChimp is to send abandoned cart emails. These follow up potential customers who got all the way to the checkout and through to payment, but did not complete for whatever reason. These can provide a rich source of potentially untapped sales.

Access MailChimp, login and Select "Automation" from the Top menu.

Select "Add Automation".

Find "Abandoned Cart Series" and Select "Add Automation". You could also use "Abandoned Cart Email", but the series option is more flexible, and can send either one or several follow up emails.

The minimum period after which a mail can be sent is an hour. This should allow plenty of time for an order to be completed; a completed purchase should cancel any pending abandoned cart email.